Our industry isn’t as simple as it used to be. Retainers are rare. Project work is the new normal. Great talent is opting out of bigger agencies and going solo. Budgets are shrinking while expectations for quality thinking remain high. In-housing of some agency skills is more prevalent. Technology continues to disrupt consumer behaviour, culture and how we do business.

In response, we’ve created a new model without compromising on creative excellence. GAME is a dynamic collective of top independent talent, and businesses, both locally and internationally. Our core team, or 'Nucleus,' is small, supported by a 'Nebula' of stars for specific client needs. We select the right team to work on the project, who are tasked with delivering the best ideas. It’s ‘radical collaboration’.

This approach requires a strong vision, a healthy adoption of new technologies, plus an honest and transparent way of working while embracing the chaos that real creativity requires.